ICHD and their harm reduction committee has life-saving goals: connect substance users to safer use practices, resources, and support. This campaign came together with a team of strategic partners, community organizations, and people in recovery committed to helping others. 

When looking to communicate the work of their uniquely positioned organization, Michigan State University AgBioResearch trusted us to produce their brand story video. We crafted a script based on their mission and values, paired it with custom visuals that conveyed the work this department does to support agriculture, biology, and research throughout Michigan.

Meet the Roossincks. This family has generations of history working with the West Michigan climate and a personal relationship to the people they work with. Your grocery store apples might just come from their trees in Fremont, MI! In partnership with the Michigan Apple Committee, we craft mini-documentaries that connect consumers to their apple growers. We want people to be informed on where their food comes from and what goes into growing and managing crops like apples. 

At the Beal Botanical Garden, art and nature come together to celebrate the interconnectivity of people, plants, and place. This story brings together students artists—poet Mikayla Thompson, musicians Ben Kessler and Catherine Lee, and illustrator Kathiely Rivera Torres—to discuss the ways in which this connection between art and nature inspires their work, deepens their understanding of the world around them, and helps them nurture their roots at MSU.

Each year, Wharton Center presents the Sutton Foster Awards program, Michigan’s National High School Musical Theatre Awards contest. In 2022, Wharton Center made meaningful changes to the program that more than doubled the number of schools served in previous years. One of this year’s winners was Mark Bonney from the Detroit School of Arts. Hear more about Mark's journey, the Detroit School of Arts' experience as a first-time participant of this program, and how Wharton Center is increasing access to life-changing performing arts opportunities for high schoolers across the state of Michigan.

As a queer-owned business, it's important to us to support community events that bring our people together. As an exciting first sponsorship and partnership, we created this event highlight and plan to promote 2025 with our fabulous footage from Lansing, Michigan's 2024 celebration in Old Town, Lansing. 

Along with many videos crafted for the marketing and communications team at MSU Health Care, we created a few TV ads. This ad was a part of the Sports Medicine series used to promote the providers and the partnership between them and MSU Athletics. 

We got to know the providers at MSU Health Care so we could share them with you! This was a favorite of ours, Dr. Jill Moschelli, a Sports Medicine provider who could be the gateway to your healing. In the evenings, Dr. Moschelli works with the athletes of Michigan State University to keep them on their game.

While promoting their physical therapy program, MSU Health Care entrusted us to share real testimonials from their patients. This ad started with a conversation over the phone, turned into a script, and ended up on local TV.