There's a list of things to consider when planning your production or shoot day. From wardrobe to props, scheduling and logistics, your hired professional is there to guide you. The team at Wondergold Pictures will walk you through this process and do the heavy-lifting. This assures that you're getting high-quality, styled imagery, but also, a process that gives you confidence and allows you to focus on what matters.
Planning a shot list is something our team does with every project booked with us. We want to share with you our "must haves" for your shoot day.
These types of shots, whether photo or video, are excellent to have for your branding and marketing needs. You can utilize them in client-facing materials, internal communication, on your website and social media, and to promote your brand or business. An archive of quality brand imagery allows you to show up consistently to your audience.
Here's our list of essential images for your shot list:
1. Classic Headshot-Style Photos of You + Your Team
Everyone needs a headshot. They help our audience identify and relate to us, they get a taste of your personality and increase brand recognition. You can use these photos on your LinkedIn profiles, business proposal documents, websites, and promotional materials. A classic headshot is for the professional representation of you and your team. Must have!
Our Bonus Favorite Thing to Create for You: Styled, Personality-Driven Portraits
Let us put on our director hat, style it, and capture you a little bolder.
While the headshot-style images are essential for business operations, we propose that a styled portrait for those willing to level-up their imagery.
Our styled portraiture is for those invested in defining your brands as bolder, and connecting to visual-driven audience members. Investing in intentionally crafted imagery like this is essential for companies to solidarity their brand identity. Portraits show off our essence as humans and connect us to our ideal audience. They give a more defining look at the type of person behind the product or service you offer.
2. Exterior or Workspace Imagery
Whatever your workspace looks like, we like to grab you a few wide, open shots of it. Take a minute to clean up and tidy the area, we'll style and adjust for the photographer. These exterior images or photos of your workspace look great in so many places online, and in your marketing materials.
Location images are also great on your Google listing so your customers can know what to expect when showing up to your place of business.
Our Bonus Favorite Thing: Variety
When capturing your interior and exterior location photos, we gather a variety of options, framings, and options for you to choose from in your photo gallery. Check out the shots above of Michigan State University IQ building. Some options are classic, some have a little style to them.
3. Product Shots
If you're a product-based business, styled product photography is essential. We pride ourselves in offering styled, branded product shots to our clients. When partnering with Wondergold Pictures, we pitch the visual style via mood board, we bring you props, styling elements, and a professional to help polish your photo gallery imagery or video clips.
4. Candid, Lifestyle, Action Shots
Let's see what you do in action! We love to show-off our clients doing what they do, whatever it looks like. Your audience loves to see it, too. In the current era of branding and marketing, customers are connecting more to stories behind the products and services we do. We don't just want to see the products. We want to see the life that we get when we invest in what you offer.
How can we capture your candid shots? Two options.
Option 1: We Do It Live!
One option for these lifestyle images is to allow our photographer or video team come on-site as you work, or with people at they interact with your product or service. These images are more candid, a little less polished, but they're accurate! They show off the real, rather than the curated. We elevate the look by giving minor direction if appropriate, and pick up around site to clean the images as much as possible.
Option 2: We Stage and Style It
Want a more polished, controlled environment for your lifestyle imagery? Let's stage it. We can bring in models or team members (based on budget and need) and schedule production when the customers aren't around. This allows our team and yours to work together for the more polished imagery.
Both of these options for your more candid imagery are great, and honestly, we can choose together when we start planning your brand imagery needs.
Gallery Credit:
Photography: Leigh Ann Cobb, Jennifer Berggren Styling: Sara Pulver
Production Lighting: Courtesy Flag, Taylor McKean, Alex Gasparetto
Are you looking to elevate your brand imagery? We want to take you on the journey. Together, we'll craft a video or photo shoot that captures your essence and defines your brand.
We're booking. Take a look at our packages and pricing. We're offering 20% to industries we want build our portfolio in. Take a look at the list below and see if you qualify.
Our ideal industry list:
Climate Justice + Environmental
Architecture
Interior Design
Clothing and Product Brands
Outdoors Brands
Cannabis
Wine, Beer, + Spirits
Questions? Email us: jenny@wondergoldpictures.com
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